Our story

About The Brand

Curly Culture is a global community and digital media company created to inspire, educate, and entertain multicultural women all over the world.

Founded by entrepreneur, Ava Pearl, Curly Culture’s mission is to provide a trustworthy destination for information and knowledge on how to manage curly hair. Originating from wanting to help multicultural women find answers to all their curly haired questions—Ava has taken the platform to new heights with an engaged and loyal following that believes in uplifting women and celebrating their natural beauty…curls and all. 


Ava Pearl
Founder & CEO, Curly Culture Co.

Our Content

Curly Culture’s content is dedicated to sparking and hosting conversations that empower women. Featuring a unique rotation of influencers, and celebrities, Curly Culture’s digital and social content continues to connect women all over the world through a special, universal topic—hair. 

OUR NETWORK: sundial one

Curly Culture sits under the Sundial ONE umbrella. Sundial ONE unites the most trusted culture-first brands including ESSENCE, Refinery29, Afropunk, Girls United, and Beautycon, under one media ecosystem reaching more than 160 Million people monthly.

Our audience represents the heartbeat of culture: majority women, majority multicultural, and deeply engaged across ever platform.

160M+

TOTAL MONTHLY REACH

+1B

SUNDIAL ONE

NETWORK-WIDE REACH

123M

TOTAL AUDIENCE

THE ULTIMATE CELEBRATION OF CURLY HAIR

Bringing Curly Culture to life, we’re creating the ultimate experience to celebrate curly hair—CurlyCon! For one extraordinary day, Curly Culture will host a convention where the vibrant world of curly hair takes center stage. An exhilarating, immersive experience that brings together curly girls from all walks of life—guests will indulge in a day filled with networking, learning, engagement, and uncovering the secrets to embracing and managing those gorgeous curls.